Industries Who we serve
SMEs. Specifically, the overwhelmed ones.
Founder-led businesses where the owner is also the unpaid CFO. These are the industries we know best.
Trading & Distribution
Thin margins, long credit cycles. We keep inventory, receivables and tax credits reconciled — so you know which SKUs and customers are worth it.
E-commerce & D2C
Settlements that never match sales reports. We reconcile the whole funnel — returns, COD, commissions — plus multi-state GST and cross-border VAT.
Agencies & Professional Services
Clients who pay in 90 days while payroll lands every 30. We run billing, collections and project-level profitability.
Manufacturing & Workshops
Raw material costing, job work, wastage, untracked depreciation. We build cost sheets you can trust and keep plant compliance running.
F&B & Retail
Daily cash, aggregator commissions, paper ledgers. We bring outlet-level P&L and keep GST and VAT clean across every till.
Tech & SaaS
Deferred revenue, multi-currency billing, investors who want clean data rooms. We keep your books diligence-ready.
Fit Our sweet spot
Too big for a part-timer. Too smart for a Big Four bill.
There's a stage where the business is real but a finance department is overkill — and the big firms won't return your calls. That's the stage we're built for.
If your books are run by a founder, a part-timer or "the Excel," we should talk.
- Founder-led — the owner still signs off on everything that matters
- 5–200 people — real operations, no in-house finance team
- Growing across borders — or about to: India ↔ UAE is our home turf
- Done with chaos — you want it handled
Honesty Who we're not for
We say no. Often.
We turn down engagements that don't fit.
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Enterprises shopping for a logo
If you need a Big Four name on the letterhead, we're the wrong firm.
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Anyone who wants "flexible" numbers
We optimise tax legally and keep books clean. We don't get creative.
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Hourly-engagement hunters
We don't sell one-off filings. We take over functions, end to end, on retainer.
Next step
Recognise your mess up there?
We've cleaned one like it. Thirty minutes tells you what it takes to make it our job.